Four Hundred Million Customers. [400] [Miss China Discovers Her Legs; Pills for the Ills of China; Shark's Fins & Ancient Eggs; The Sacred Rice Bowl; Fish & String & Melon Seeds; Face Saved & Face Lost; John Bull & Uncle Sam As Exporters; etc]
de Crow, Carl. [卡尔·克劳] (drawings by G. Sapojnikoff)
- Usado
- very good
- Tapa blanda
- Estado
- Very Good
- Librería
-
Stockbridge, Georgia, United States
Formas de pago aceptadas
Sobre este artículo
New York & London : Harper & Brothers, Publishers, 1937., 1937. Very Good. Illustrated by Sapojnikoff, with cartoons throughout ; 317 pp. ; important psychological study of Chinese habits and consumer practices ; ""No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they'. 400 Million Customers is essential reading for all foreigners seeking to do business in the booming economies of Asia, and all analysts of globalization and cultural difference. Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China. In Crow's time, no foreigners managed to dominate the Chinese market, and today -- when the population of China has trebled - the question remains whether the country is a potential mass market for the west, or a golden illusion. Crow's book remains as apt now as when it was written in 1937, and leading business schools recommend it as one of the best accounts of Chinese business culture." ; ex-lib ; library binding ; no dustjacket ; pockets, labels, stamps ; FAIR [This listing contains text in Chine se GB fonts]
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Detalles
- Librería
- Joseph Valles - Books (US)
- Inventario del vendedor #
- 4763
- Título
- Four Hundred Million Customers. [400] [Miss China Discovers Her Legs; Pills for the Ills of China; Shark's Fins & Ancient Eggs; The Sacred Rice Bowl; Fish & String & Melon Seeds; Face Saved & Face Lost; John Bull & Uncle Sam As Exporters; etc]
- Autor
- Crow, Carl. [卡尔·克劳] (drawings by G. Sapojnikoff)
- Estado del libro
- Usado - Very Good
- Cantidad disponible
- 1
- Encuadernación
- Tapa blanda
- Editorial
- New York & London : Harper & Brothers, Publishers, 1937.
- Fecha de publicación
- 1937
- Palabras clave
- chinese business american shanghai ningpo ningbo food face psychology asian russians sales advertising cigarettes japanese sapojnikoff rickshaws advertising agency American Anna May Wong appear apples apples daily beans beauty bird's nest soup bought bran
- Catálogos del vendedor
- Catalog 61 - China;
Términos de venta
Joseph Valles - Books
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Books graded conservatively with prominent defects mentioned.
Sobre el vendedor
Joseph Valles - Books
Miembro de Biblio desde 2005
Stockbridge, Georgia
Sobre Joseph Valles - Books
Science
(Some listings may display information using Chinese, Japanese, Korean or Russian fonts)
(Some listings may display information using Chinese, Japanese, Korean or Russian fonts)
Glosario
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- Library Binding
- A type of reinforced binding designed for libraries, schools, or other applications where a book might experience high...
- Fair
- is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....
- Mass Market
- Mass market paperback books, or MMPBs, are printed for large audiences cheaply. This means that they are smaller, usually 4...