French Modern Art Deco Graphic Design.

1997. Soft cover. Fine. French Modern: Art Deco Graphic Design. Heller, Steven and Fili, Louise, published by Chronicle Books. San Francisco., 1997 French Modern is a sophisticated celebration of this exceedingly popular design period. As the birthplace of Art Deco, France offers a unique perspective on this extraordinary artistic movement. From fashion and wine to culture and industry, all aspects of French life in the '20s and '30s are displayed and interpreted in this rich compendium of highly stylized designs, including magazines, posters, brochures, and retail packages. Stunningly illustrated with a wealth of original artifacts, some never before seen in the United States, this affordably priced and exquisitely designed book will be an essential acquisition for collectors and designers alike. Steven Heller, one of graphic design's foremost historians, and designer Louise Fili have collected a wonderful array of examples from this period of French design (the '20s and '30s). Along with packaging (from face powder to cocoa), posters (fasion, travel), magazine covers (Art et Industrie) and typefaces (Fondries Deberny et Peignot), Heller and Fili offer up more unusual finds like a tin toy truck, point-of-puchase displays, enamel signs and even buttons on illustrated button cards, all showing the striking colors and geometry of Deco. Well-known designers like Cassandre, Carlu and Colin are represented, among many lesser known and even unknown artists. Beautifully printed, 132 p. soft cover.