A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
de Jack Trout
- Nuevo
- Estado
- Nuevo
- ISBN 10
- 047123608X
- ISBN 13
- 9780471236085
- Librería
-
Southport, Merseyside, United Kingdom
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Sobre este artículo
New. A compelling fable that distills the essence of genius marketing strategies The "King of Positioning" Jack Trout presents the story of PJ Bigdome, a newly appointed CEO looking for a new way to successfully learn about marketing. Luckily, within his PC lurks a genie with vast experience in the particulars of marketing (having helped out with some of the biggest marketing successes ever). As Bigdome finds answers to his most important questions, the reader learns the secrets of successful marketing, such as: the essence of marketing; how much stock to put into research; how to evaluate advertising; how to allocate budgets; and much more. A Genie's Wisdom allows Trout, a famed business visionary, to distill his years of management and marketing experience into an entertaining and educational yarn that reveals today's essential practices.
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Detalles
- Librería
- The Saint Bookstore (GB)
- Inventario del vendedor #
- A9780471236085
- Título
- A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius
- Autor
- Jack Trout
- Estado del libro
- Nuevo
- Cantidad disponible
- 2
- Encuadernación
- Tapa dura
- ISBN 10
- 047123608X
- ISBN 13
- 9780471236085
- Editorial
- Wiley
- Lugar de publicación
- Somerset, New Jersey, U.s.a
- Primera fecha de publicación de esta edición
- November 1, 2002
Términos de venta
The Saint Bookstore
Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.
Sobre el vendedor
The Saint Bookstore
Miembro de Biblio desde 2018
Southport, Merseyside
Sobre The Saint Bookstore
The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.
Glosario
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- Partially chipped (dustjacket)