Good Housekeeping (Vintage Americana magazine, Jul 1953)

Hearst Corporation, 1953. Very Good. V137 N1, July 1953; 35 cents cover price, 224pp, B/W/Color throughout, side-stapled and perfect-bound. Vintage magazine devoted to household and leisure activities, fashion, decoration, home upgrades, appliances, automobiles, medicine, with great color ads, generally aimed at the "housewife" community. Began in late 1800s, still going strong now with online exposure. First appearance part One of Jack Finney's noirish casino heist story, "5 Against the House," basis for his 1954 novel and for the 1955 Phil Karlson film with Kim Novak. Also Max Shulman, Nigel Balchin, Rose Franken, Alice Beaton, Ruth Harbert, Edith Kingstone, Truman Henderson, Dorothy Kilgallen, Bettina Loomis, Emerson Starr, Samuel Grafton, Helen Colton, Harriet La Barre, Helene Wright, Maxin Deavis, Bill Randle, Charlotte Montgomery, Robert L. Faucett; corsages, recipes, asthma, missing children (Dare Wright photo), Jan Sterling for Playtex, Bing Crosby for Minute Maid, ads (Ivory Soap, Sunbeam, Prell, French's).Good overall, wrapper detaching, mailing label.