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Herd : How to Change Mass Behaviour by Harnessing Our True Nature
de Earls, Mark
- Usado
- Estado
- Used - Good
- ISBN 10
- 0470060360
- ISBN 13
- 9780470060360
- Librería
-
Mishawaka, Indiana, United States
Formas de pago aceptadas
Sobre este artículo
Wiley & Sons, Incorporated, John. Used - Good. Used book that is in clean, average condition without any missing pages.
Sinopsis
"...fascinating. Like Malcolm Gladwell on speed." --THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". --Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." --Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.The EPUB format of this title may not be compatible for use on all handheld devices.
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Detalles
- Librería
- Better World Books
(US)
- Inventario del vendedor #
- GRP14020395
- Título
- Herd : How to Change Mass Behaviour by Harnessing Our True Nature
- Autor
- Earls, Mark
- Estado del libro
- Used - Good
- Cantidad disponible
- 1
- Encuadernación
- Unknown
- ISBN 10
- 0470060360
- ISBN 13
- 9780470060360
- Editorial
- Wiley & Sons, Incorporated, John
- Lugar de publicación
- West Sussex, England
- Primera fecha de publicación de esta edición
- April 6, 2007
Términos de venta
Better World Books
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Sobre el vendedor
Better World Books
Miembro de Biblio desde 2005
Mishawaka, Indiana
Sobre Better World Books
Better World Books is the world's leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy and education initiatives. We offer low prices, fast shipping, and have a 100% money back guarantee, if you are not completely satisfied.
