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How to Market Books: The Essential Guide to Maximizing Profit & Exploiting all Channels to Market
de Alison Baverstock
- Usado
- Tapa blanda
- Estado
- Ver descripción
- ISBN 10
- 0749454717
- ISBN 13
- 9780749454715
- Librería
-
Lahore, Pakistan
Formas de pago aceptadas
Sobre este artículo
The book shows slight shelve wear. Tight binding with clean pages throughout. A book that has been read but well intact.
Sinopsis
How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.
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Detalles
- Librería
- Booklicious
(PK)
- Inventario del vendedor #
- B-A-011
- Título
- How to Market Books
- Autor
- Alison Baverstock
- Formato/Encuadernación
- Good
- Estado del libro
- Usado
- Cantidad disponible
- 1
- Edición
- 4th
- Encuadernación
- Tapa blanda
- ISBN 10
- 0749454717
- ISBN 13
- 9780749454715
- Editorial
- The Essential Guide to Maximizing Profit and Exploiting all Channels to Market
- Lugar de publicación
- London
- Fecha de publicación
- 2008
- Tamaño
- 7.87 x 5.51 x 1.57 inches
- Palabras clave
- Books - marketing, Selling - books
Términos de venta
Booklicious
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
