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How to Market Books
de Alison Baverstock
- Nuevo
- Tapa blanda
- Estado
- Nuevo
- ISBN 10
- 1138597252
- ISBN 13
- 9781138597259
- Librería
-
Southport, Merseyside, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Sinopsis
How to Market Books, now in its fourth edition, has for many years been the place to turn for professionals in the industry charged with maximizing revenues and minimizing costs. In recent years the selling and marketing of books has come under more and more pressure. The industry has become dominated by the larger chains, by new channels to market, by new players such as supermarkets, and by consumer demand for different product formats. This book provides the answers for the marketer whose job it is to sell and market books in today’s increasingly competitive bookselling environment.
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Detalles
- Librería
- The Saint Bookstore
(GB)
- Inventario del vendedor #
- A9781138597259
- Título
- How to Market Books
- Autor
- Alison Baverstock
- Formato/Encuadernación
- Paperback / softback
- Estado del libro
- Nuevo
- Cantidad disponible
- 1
- Encuadernación
- Tapa blanda
- ISBN 10
- 1138597252
- ISBN 13
- 9781138597259
Términos de venta
The Saint Bookstore
Sobre el vendedor
The Saint Bookstore
Sobre The Saint Bookstore
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...