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How We Decide

How We Decide

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How We Decide

de Lehrer, Jonah

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UsedAcceptable
ISBN 10
0547247990
ISBN 13
9780547247991
Librería
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Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Interlochen, Michigan, United States
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Sobre este artículo

UsedAcceptable. The item is very worn but continues to work perfectly. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing (age related spots and browning). May NOT include discs, access code or other supplemental materials.

Sinopsis

The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?

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Detalles

Librería
Blue Vase Books LLC US (US)
Inventario del vendedor #
31UF1U001CZ7_ns
Título
How We Decide
Autor
Lehrer, Jonah
Estado del libro
UsedAcceptable
Cantidad disponible
1
Encuadernación
Trade Paper
ISBN 10
0547247990
ISBN 13
9780547247991
Editorial
Houghton Mifflin Harcourt
Lugar de publicación
Wilmington, Massachusetts, U.s.a.
Primera fecha de publicación de esta edición
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Sobre el vendedor

Blue Vase Books LLC

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Interlochen, Michigan

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