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How We Decide
de Lehrer, Jonah
- Usado
- Estado
- Used - Good
- ISBN 10
- 0618620117
- ISBN 13
- 9780618620111
- Librería
-
Waltham, Massachusetts, United States
Formas de pago aceptadas
Sobre este artículo
Houghton Mifflin Harcourt. Used - Good. . good. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Sinopsis
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
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Detalles
- Librería
- More Than Words Inc.
(US)
- Inventario del vendedor #
- WAL-E-3h-001920
- Título
- How We Decide
- Autor
- Lehrer, Jonah
- Estado del libro
- Used - Good
- Encuadernación
- Trade Cloth
- ISBN 10
- 0618620117
- ISBN 13
- 9780618620111
- Editorial
- Houghton Mifflin Harcourt
- Lugar de publicación
- Boston
- Primera fecha de publicación de esta edición
- 2009-02-09
Términos de venta
More Than Words Inc.
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
More Than Words Inc.
Miembro de Biblio desde 2016
Waltham, Massachusetts
Sobre More Than Words Inc.
More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.
