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How We Decide
de Lehrer, Jonah
- Usado
- Tapa blanda
- Estado
- Ver descripción
- ISBN 10
- 0547247990
- ISBN 13
- 9780547247991
- Librería
-
Winnipeg, Manitoba, Canada
Formas de pago aceptadas
Sobre este artículo
Boston: Houghton Mifflin Harcourt, 2009. Paperback. pp. 302. 8vo. Geberal shelfwear and creasing; good.
Sinopsis
The first book to use the unexpected discoveries of neuroscience to help us make the best decisions Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate, or we “blink” and go with our gut. But as scientists break open the mind’s black box with the latest tools of neuroscience, they’re discovering that this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason—and the precise mix depends on the situation. When buying a house, for example, it’s best to let our unconscious mull over the many variables. But when we’re picking a stock, intuition often leads us astray. The trick is to determine when to use the different parts of the brain, and to do this, we need to think harder (and smarter) about how we think. Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research as well as the real-world experiences of a wide range of “deciders”—from airplane pilots and hedge fund investors to serial killers and poker players. Lehrer shows how people are taking advantage of the new science to make better television shows, win more football games, and improve military intelligence. His goal is to answer two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we make those decisions better?
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Detalles
- Librería
- BISON BOOKS - ABAC/ILAB
(CA)
- Inventario del vendedor #
- 089307
- Título
- How We Decide
- Autor
- Lehrer, Jonah
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado
- Cantidad disponible
- 1
- ISBN 10
- 0547247990
- ISBN 13
- 9780547247991
- Editorial
- Houghton Mifflin Harcourt
- Lugar de publicación
- Boston
- Fecha de publicación
- 2009
Términos de venta
BISON BOOKS - ABAC/ILAB
All items are subject to prior sale. If sending a check, or money order, it is advisable to contact us first to request that the book be reserved for you pending receipt of payment. Any item purchased from Bison Books is returnable, postpaid, within ten days of receipt if it is found to be different than as described. GST will be charged on all Canadian orders. Actual postage costs, if greater than quoted, due to extra weight or size, will be quoted to you by email upon receiving your order or inquiry.
Sobre el vendedor
BISON BOOKS - ABAC/ILAB
Miembro de Biblio desde 2003
Winnipeg, Manitoba
Sobre BISON BOOKS - ABAC/ILAB
Bison Books is a welcoming and sunny open shop in the heart of downtown Winnipeg, and we maintain a meticulously-curated eclectic selection of about 20,000 antiquarian and secondhand books.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Shelfwear
- Minor wear resulting from a book being place on, and taken from a bookshelf, especially along the bottom edge.
