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The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape
de Waters, Robyn
- Usado
- Tapa dura
- Firmado
- First
- Estado
- Very Good+/Very Good+, Not Price Clipped
- ISBN 10
- 1591841364
- ISBN 13
- 9781591841364
- Librería
-
Vancouver, British Columbia, Canada
Formas de pago aceptadas
Sobre este artículo
New York, NY: Portfolio, 2006. Book. Very Good+. Hardcover. Signed by Author(s). American First. Complete number line from 1 to 10; signed by Robyn Waters on the title page with no inscription; minor wear; otherwise a solid, clean copy with no marking or underlining; collectible condition; illustrated by a few black and white photographs; removable "Autographed Copy" sticker on front cover..
Sinopsis
From the former trendmaster of Target—how the power of contradictory trends can help reframe your business strategy Contradictions are everywhere! These days we wear Old Navy with new Gucci, Hanes T-shirts with Armani suits, couture Chanel with vintage denim. Suburban mansions are filled with flea market finds, and we show off our Michael Graves teakettle from Target on Viking stoves in our gourmet kitchens that might even include cabinets purchased from IKEA. When Robyn Waters began her career in the late 1970s, a trend was defined as something that everyone wanted at the same time. Fashion and business magazines proclaimed what was "in" and what was "out." Back then, it was fairly easy for companies to determine the next big trend, and ride it all the way to the bank. In today’s marketplace the "next big thing" has been replaced by a thousand next big things. And in order to discover what consumers are hungry for companies need to discover what’s important…to them. Today a cookie cutter approach no longer works. Waters explains that for every trend there’s an equally valid countertrend. In The Hummer and the Mini , Waters explores the new trend landscape and urges companies to stop looking for the one right answer in their industry. There are many good ways to design products, develop a line of goods, merchandise a store, or craft a marketing message. You can thrive by selling huge cars (the Hummer) or tiny ones (the Mini). You can turn something old into something new and desirable (the Vespa) or turn a commodity into a luxury (In-and-Out Burgers at the Oscars). You can even customize a product designed for the masses (personalized postage stamps) or sell less as more (Minute Clinics). Through lively tales of influential trends and countertrends, The Hummer and the Mini will show you how to live with the contradictions, make the most of the inconsistencies, and embrace the paradoxes of business as a source of fresh ideas.
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Detalles
- Librería
- Hourglass Books
(CA)
- Inventario del vendedor #
- 015654
- Título
- The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape
- Autor
- Waters, Robyn
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Very Good+
- Estado de la sobrecubierta
- Very Good+, Not Price Clipped
- Edición
- American First
- ISBN 10
- 1591841364
- ISBN 13
- 9781591841364
- Editorial
- Portfolio
- Lugar de publicación
- New York, NY
- Fecha de publicación
- 2006
- Palabras clave
- Marketing Research
Términos de venta
Hourglass Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
Hourglass Books
Miembro de Biblio desde 2018
Vancouver, British Columbia
Sobre Hourglass Books
I list a wide range of materials from both modern firsts to antiquarian books.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Number Line
- A series of numbers appearing on the copyright page of a book, where the lowest number generally indicates the printing of that...
- Title Page
- A page at the front of a book which may contain the title of the book, any subtitles, the authors, contributors, editors, the...
- Good+
- A term used to denote a condition a slight grade better than Good.
