I. R. privilegiata società nomata Assicurazioni Generali Austro Italiche stabilita in Trieste. Approvata con Superiore Ordinanza dell'Eccelso Governo del Littorale. Riconosciuta dagli altri governi dello stato

In this very early broshure Generali introduces its services and the conditions of life assurance.

Gererali has been established somewhat more than a year before the date of this publication on December 26, 1831. The company, unlike the most of the Trieste based competitive insurance companies, provided services not merely for maritime and flood insurance but also land, life, pension and any area of insurance that permitted by law.

It was established by a group of notable Jewish families of Trieste and Venice. The structure of the company and the names of the management are presented on the third page of this publication: Giuseppe Lazzano Morpurgo, member of the wealthy North Italian Jewish family; the co-founders Vidal Benjamin Cusin and Marco Parente, the businessman with ties to the Vienna Rothschild family; the shipbuilder Michele Vucetich; Alessio Paris who in 1826 had been the founder of the competitor Adriatico Banco; the legal advisor Giambattista Rosmini and Samul della Vida from Ferrara. The first chairman of the company was Giovanni Cristoforo Ritter de Zahony, a Frankfurt native with a Hungarian title.

One of the earliest publications from the founding epoch of Generali, which in a few years became the largest insurance company in Italy and today the fifth-largest in Europe.

An extremely rare and very early publication by the well known assurance company Generali. We could not trace any copy in institutional holdings.

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