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Inside Steve's Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple
de Kahney, Leander
- Usado
- very good
- Tapa blanda
- Estado
- Very Good
- ISBN 10
- 1782390391
- ISBN 13
- 9781782390398
- Librería
-
GORING BY SEA, West Sussex, United Kingdom
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Sobre este artículo
Paperback. Very Good.
Sinopsis
Steve Jobs has turned his personality traits into a business philosophy. Here’s how he does it. It’s hard to believe that one man revolutionized computers in the 1970s and ’80s (with the Apple II and the Mac), animated movies in the 1990s (with Pixar), and digital music in the 2000s (with the iPod and iTunes). No wonder some people worship him like a god. On the other hand, stories of his epic tantrums and general bad behavior are legendary. Inside Steve’s Brain cuts through the cult of personality that surrounds Jobs to unearth the secrets to his unbelievable results. It reveals the real Steve Jobs—not his heart or his famous temper, but his mind. So what’s really inside Steve’s brain? According to Leander Kahney, who has covered Jobs since the early 1990s, it’s a fascinating bundle of contradictions. Jobs is an elitist who thinks most people are bozos—but he makes gadgets so easy to use, a bozo can master them. He’s a mercurial obsessive with a filthy temper—but he forges deep partnerships with creative geniuses like Steve Wozniak, Jonathan Ive, and John Lasseter. He’s a Buddhist and anti-materialist—but he produces mass-market products in Asian factories, and he promotes them with absolute mastery of the crassest medium, advertising. In short, Jobs has embraced the traits that some consider flaws—narcissism, perfectionism, the desire for total control—to lead Apple and Pixar to triumph against steep odds. And in the process, he has become a self-made billionaire. In Inside Steve’s Brain , Kahney distills the principles that guide Jobs as he launches killer products, attracts fanatically loyal customers, and manages some of the world’s most powerful brands. The result is this unique book about Steve Jobs that is part biography and part leadership guide, and impossible to put down. It gives you a peek inside Steve’s brain, and might even teach you something about how to build your own culture of innovation.
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Detalles
- Librería
- World of Books Ltd
(GB)
- Inventario del vendedor #
- GOR004606734
- Título
- Inside Steve's Brain: Business Lessons from Steve Jobs, the Man Who Saved Apple
- Autor
- Kahney, Leander
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Very Good
- Cantidad disponible
- 4
- ISBN 10
- 1782390391
- ISBN 13
- 9781782390398
- Editorial
- Atlantic Books
- Primera fecha de publicación de esta edición
- 2012
Términos de venta
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Sobre el vendedor
World of Books Ltd
Miembro de Biblio desde 2007
GORING BY SEA, West Sussex
Sobre World of Books Ltd
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- Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused.
- Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media.
- Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we're helping charities increase revenue and reduce waste through re-commerce.
