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Integrated Advertising, Promotion, and Marketing Communications (8th Edition)
de Clow, Kenneth E.; Baack, Donald E
- Usado
- good
- Tapa blanda
- Estado
- Good
- ISBN 10
- 0134484134
- ISBN 13
- 9780134484136
- Librería
-
Franklin Lakes, New Jersey, United States
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Sobre este artículo
Pearson, 2017-01-14. Paperback. Good. Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking
Sinopsis
For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Detalles
- Librería
- SGS Trading Inc
(US)
- Inventario del vendedor #
- Jun5-134484134-1307
- Título
- Integrated Advertising, Promotion, and Marketing Communications (8th Edition)
- Autor
- Clow, Kenneth E.; Baack, Donald E
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Good
- Cantidad disponible
- 2
- ISBN 10
- 0134484134
- ISBN 13
- 9780134484136
- Editorial
- Pearson
- Fecha de publicación
- 2017-01-14
- X weight
- 13 oz
Términos de venta
SGS Trading Inc
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
SGS Trading Inc
Miembro de Biblio desde 2009
Franklin Lakes, New Jersey
Sobre SGS Trading Inc
Textbook and Reference Books Discounted
