Integrated Advertising, Promotion and Marketing Communications
de Donald E. Baack; Kenneth E. Clow
- Usado
- good
- Tapa blanda
- Estado
- Good
- ISBN 10
- 0136079423
- ISBN 13
- 9780136079422
- Librería
-
Seattle, Washington, United States
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Sobre este artículo
Sinopsis
For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Detalles
- Librería
- ThriftBooks (US)
- Inventario del vendedor #
- G0136079423I3N00
- Título
- Integrated Advertising, Promotion and Marketing Communications
- Autor
- Donald E. Baack; Kenneth E. Clow
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Good
- Cantidad disponible
- 1
- ISBN 10
- 0136079423
- ISBN 13
- 9780136079422
- Editorial
- Prentice Hall PTR
- Lugar de publicación
- Upper Saddle River, Nj
- Fecha de publicación
- 2008
Términos de venta
ThriftBooks
Sobre el vendedor
ThriftBooks
Sobre ThriftBooks
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