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Integrated Advertising Promotion and Marketing Communications Kenneth Clow
de Clow, Kenneth E.; Baack, Donald E
- Usado
- good
- Tapa blanda
- Estado
- Good
- ISBN 10
- 0133866335
- ISBN 13
- 9780133866339
- Librería
-
Boca Raton, Florida, United States
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Sobre este artículo
Pearson, 2015-01-06. Paperback. Good. This listing is for Integrated Advertising, Promotion, and Marketing Communications (7th Edition) This edition is basically identical to the ISBN 0134484134 and 0135589800 SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 8 edition. This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you promptly, have a great day!
Sinopsis
For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Detalles
- Librería
- GOTbooks
(US)
- Inventario del vendedor #
- SKU0133866335
- Título
- Integrated Advertising Promotion and Marketing Communications Kenneth Clow
- Autor
- Clow, Kenneth E.; Baack, Donald E
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Good
- Cantidad disponible
- 2
- ISBN 10
- 0133866335
- ISBN 13
- 9780133866339
- Editorial
- Pearson
- Fecha de publicación
- 2015-01-06
- X weight
- 33 oz
Términos de venta
GOTbooks
14 day return guarantee once your book has been delivered, with an item refund. Your return must be postmarked 14 days after receiving the item for it to be a valid return. If the item is misdescribed or damaged, the customer will receive a full refund including original shipping costs.
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GOTbooks
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