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Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition
de Clow, Kenneth E/ Baack, Donald E
- Nuevo
- Tapa dura
- Estado
- Nuevo
- ISBN 10
- 0133126250
- ISBN 13
- 9780133126259
- Librería
-
Exeter, Devon, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Pearson College Div, 2013. Hardcover. New. 6th lslf stu edition. 480 pages. 10.80x8.40x0.70 inches.
Sinopsis
For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.
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Detalles
- Librería
- Revaluation Books
(GB)
- Inventario del vendedor #
- 1-0133126250
- Título
- Integrated Advertising, Promotion, and Marketing Communications: Student Value Edition
- Autor
- Clow, Kenneth E/ Baack, Donald E
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Nuevo
- Cantidad disponible
- 1
- ISBN 10
- 0133126250
- ISBN 13
- 9780133126259
- Editorial
- Pearson College Div
- Fecha de publicación
- 2013
Términos de venta
Revaluation Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
Revaluation Books
Miembro de Biblio desde 2020
Exeter, Devon
Sobre Revaluation Books
General bookseller of both fiction and non-fiction.
Glosario
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
