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International Marketing
de Cateora, Philip R.; Graham, John; Gilly, Mary C
- Usado
- good
- Tapa dura
- Estado
- Good
- ISBN 10
- 0077842162
- ISBN 13
- 9780077842161
- Librería
-
Houston, Texas, United States
Formas de pago aceptadas
Sobre este artículo
McGraw-Hill Education, 2015-11-09. Hardcover. Good. 8x1x11.
Sinopsis
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click 'Features' below for more. 662 pp.
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Detalles
- Librería
- Your Online Bookstore
(US)
- Inventario del vendedor #
- 0077842162-3-26040323
- Título
- International Marketing
- Autor
- Cateora, Philip R.; Graham, John; Gilly, Mary C
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Good
- Cantidad disponible
- 1
- ISBN 10
- 0077842162
- ISBN 13
- 9780077842161
- Editorial
- McGraw-Hill Education
- Fecha de publicación
- 2015-11-09
- Tamaño
- 8x1x11
- X weight
- 54 oz
Términos de venta
Your Online Bookstore
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