International Marketing
de Gilly, Mary C,Graham, John,Cateora, Philip R
- Usado
- Aceptable
- Tapa dura
- Estado
- Acceptable
- ISBN 10
- 0077842162
- ISBN 13
- 9780077842161
- Librería
-
Conway, Arkansas, United States
Formas de pago aceptadas
Sobre este artículo
Sinopsis
Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click 'Features' below for more. 662 pp.
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Detalles
- Librería
- ateambooks (US)
- Inventario del vendedor #
- mon0000111498
- Título
- International Marketing
- Autor
- Gilly, Mary C,Graham, John,Cateora, Philip R
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Acceptable
- Cantidad disponible
- 1
- ISBN 10
- 0077842162
- ISBN 13
- 9780077842161
- Editorial
- McGraw-Hill Education
- Fecha de publicación
- 2015-11-09
- Tamaño
- 1.1400 in x 11.1800 in x 8.7400
- X weight
- 3.3995 lb
Términos de venta
ateambooks
Sobre el vendedor
ateambooks
Sobre ateambooks
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...