Investing in a Sustainable World: Why GREEN Is the New Color of Money on Wa ll Street

AMACOM, 2008. Hardcover. Very Good/Very Good. For business and investors, there's no doubt about it: The smart money is g oing green...and the growing movement toward ecologically forward-thinking companies is quickly becoming bigger and bigger. What may be surprising to some is that socially responsible organizations aren't just doing the right thing for the environment, they are also paying off financially, making th eir investors money and increasing the bottom line. "Investing in a Sustain able World" offers clear proof, through facts, figures, and hard documentat ion, that "going green" leads directly to better stock market performance.. .and that investors and companies who ignore it will, in fact, lose money. The book reveals the most powerful global mega-trends--from the ongoing foc us on emerging markets to natural resource depletion--which are transformin g the very basis on which companies will compete, and offers an approach to sustainability-enhanced investing beneficial to both investors and compani es. Revolutionary and backed by undeniable statistics, this book shows the clear link between sustainability initiatives and clear-cut profitability.