Legs. (Billboard Poster).

(Cardiff).: Welsh Arts Council., 1967–68.. 12 single sheets each with colour screenprint by Allen Jones recto, credits at lower right: 'designed by ALLEN JONES published by The Welsh Arts Council screenprinted by Priestleys'; total sheet size: 2032 x 4572 mm. The scarce very large format screenprint billboard poster by iconic British pop artist Allen Jones.In 1967 the Welsh Committee of the Arts Council decided to free art from museum and gallery walls and bring it more directly to the people. They commissioned some 250 posters from artists who had a connection to Wales and displayed the works in Welsh urban, industrial and rural locations. The campaign lasted 6 months and achieved its goal in generating interest; the present work by Allen Jones garnered the most attention for its eroticised depiction of female legs.We can locate two other preserved billboard posters of 'Legs': at Tate Modern and MoMA. [see 'Pop Impressions Europe / USA', pg. 112].