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Leveraging Japan: Marketing to the New Asia
de Fields, George
- Usado
- Tapa dura
- Estado
- Very Good/Very Good
- ISBN 10
- 078794663X
- ISBN 13
- 9780787946630
- Librería
-
Tokyo, Japan
Formas de pago aceptadas
Sobre este artículo
US: Jossey-Bass, 1999. Hardcover. Very Good/Very Good. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help American Express, Avon, Levi Strauss, and KFC, among other multinational companies, successfully establish a presence in Japan and leverage that presence to enter other Asian markets.
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Detalles
- Librería
- Infinity Books Japan (JP)
- Inventario del vendedor #
- RWARE0000047925
- Título
- Leveraging Japan: Marketing to the New Asia
- Autor
- Fields, George
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Very Good/Very Good
- Cantidad disponible
- 1
- ISBN 10
- 078794663X
- ISBN 13
- 9780787946630
- Editorial
- Jossey-Bass
- Lugar de publicación
- US
- Fecha de publicación
- 1999
- Catálogos del vendedor
- Japan / Business;
Términos de venta
Infinity Books Japan
We return books after seven days, if the customer is not 100% happy with our transaction.
Sobre el vendedor
Infinity Books Japan
Miembro de Biblio desde 2006
Tokyo
Sobre Infinity Books Japan
Infinity Books Japan,was founded in the year 2002, we pride ourselves in being there for our customers, we deal in, used, rare, out of print and first editions.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
- Rebound
- A book in which the pages have been bound into a covering replacing the original covering issued by the publisher.
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....