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Location Is (Still) Everything : The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
de Bell, David R
- Usado
- Estado
- Used - Good
- ISBN 10
- 0544262271
- ISBN 13
- 9780544262270
- Librería
-
Mishawaka, Indiana, United States
Formas de pago aceptadas
Sobre este artículo
HarperCollins Publishers. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Sinopsis
Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits. But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants—but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online. Location Is (Still) Everything is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives.
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Detalles
- Librería
- Better World Books
(US)
- Inventario del vendedor #
- GRP94078364
- Título
- Location Is (Still) Everything : The Surprising Influence of the Real World on How We Search, Shop, and Sell in the Virtual One
- Autor
- Bell, David R
- Estado del libro
- Used - Good
- Cantidad disponible
- 1
- Encuadernación
- Trade Cloth
- ISBN 10
- 0544262271
- ISBN 13
- 9780544262270
- Editorial
- HarperCollins Publishers
- Primera fecha de publicación de esta edición
- 2014-05-06
Términos de venta
Better World Books
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Sobre el vendedor
Better World Books
Miembro de Biblio desde 2005
Mishawaka, Indiana
Sobre Better World Books
Better World Books is the world's leading socially conscious online bookseller and has sold over 100 million books. Each sale generates funds for global literacy and education initiatives. We offer low prices, fast shipping, and have a 100% money back guarantee, if you are not completely satisfied.
