Ver a tamaño completo.
The Long Tail: How Endless Choice Is Creating Unlimited Demand
de Chris Anderson
- Usado
- Bien
- Tapa blanda
- Estado
- Good
- ISBN 10
- 1844138518
- ISBN 13
- 9781844138517
- Librería
-
Wellington, Auckland, New Zealand
Formas de pago aceptadas
Sobre este artículo
Random House Business Books. Good. 5.08 x 0.75 x 7.8 inches. Paperback. 2007. 256 pages. <br>The Long Tail is both a powerful new economic forc e in the entertainment industry and perhaps the best lens on a bi g new trend in the business world overall: the economics of abund ance. From supermarket shelves to advertising agencies, the rise of the niche is changing everything, and causing us to rethink wh ere ... .
Sinopsis
The New York Times bestseller that introduced the business world to a future that’s already here—now in a new edition with a new chapter about Long Tail Marketing and a new epilogue.Winner of the Gerald Loeb Award for Best Business Book of the YearIn the most important business book since The Tipping Point, Chris Anderson shows how the future of commerce and culture isn’t in hits, the high-volume head of a traditional demand curve, but in what used to be regarded as misses—the endlessly long tail of that same curve.
Reseñas
(¡Iniciar sesión or Crear una cuenta primero!)
Detalles
- Librería
- bookexpress.co.nz
(NZ)
- Inventario del vendedor #
- 771d
- Título
- The Long Tail: How Endless Choice Is Creating Unlimited Demand
- Autor
- Chris Anderson
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Good
- Cantidad disponible
- 1
- ISBN 10
- 1844138518
- ISBN 13
- 9781844138517
- Editorial
- Random House Business Books
- Lugar de publicación
- London
- Fecha de publicación
- 2007
- Palabras clave
- marktforschung,telemarketing,nachfrage,wirtschaftstheorie,market, segmentation,electronic, commerce,innovations, technologiques,marketing,demande, de, consommation,internet,commerce, e?lectronique,angebot
Términos de venta
bookexpress.co.nz
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
bookexpress.co.nz
Miembro de Biblio desde 2022
Wellington, Auckland
Sobre bookexpress.co.nz
Book Express Ltd is a new small used bookseller located in Wellington, New Zealand. Our goal is to provide a great buying experience to people who want quality books at reasonable prices. We are keen to buy good condition books for cash.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
