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Mandate for Change. 1953-1956. The White House Years
de Eisenhower, Dwight D
- Usado
- Firmado
- Estado
- Blue cloth. Very good
- Librería
-
New York, New York, United States
Formas de pago aceptadas
Sobre este artículo
Garden City, New York: Doubleday & Company, Inc, 1963. First Trade edition. 1 vols. 8vo. Blue cloth. Very good. First Trade edition. 1 vols. 8vo. Great Association Copy. Inscribed on half-title, "By one of the greatest men I ever knew, to the greatest man I ever knew, Bruce Barton from Alex F. Osborn."
Bruce Barton (1886-1967) is considered by many to be one of the most influential advertising men of the 20th century. He was not your ordinary adman - religious author, Congressman, founder of the advertising agency BBDO, creator of Betty Crocker. The interesting, yet complicated, life of this man illustrates the complexity of the creative mind. A mind that was not limited to one endeavor, but found a way to apply similar skills and abilities to a multitude of opportunities. Despite all of his other accomplishments, he is still remembered first and foremost as an adman. In a fictional novel based on BBDO, The Virgin Queene, the Bruce Barton character named Barnham Dunn tried to explain his success
Alex F. Osborn was born in New York City, May 24,1888, graduated Ph.B. in 1909 and Ph.M. in1921 at Hamilton College. Meanwhile, he worked as a reporter for the Buffalo (N.Y.) Times in 1909 and for the Buffalo Express during the following two years. He was assistant secretary of the Buffalo Chamber of Commerce in 1911-12 and sales manager of the Hard Manufacturing Co., Buffalo from 1912 to 1915. In the latter year he entered the field of advertising as manager of the E. P Remington Advertising Co., Buffalo. During World War I, he worked as a volunteer for the United War Work campaign and there met another young writer Bruce Barton. He was married in Buffalo, Sept. 5,1916, to Helen, daughter of Edward Emerson Coatsworth of the city, a lawyer, and had five children: Katharine, Joan, Marion, Russell Barton,and Elinor. n 1919 Alex Osborn found the advertising agency of Barton, Durstine and Osborn, New York City with Bruce Barton and Roy Durstine. In 1928 the firm was merged with the George Batten Co. to formBatten, Barton, Durstine & Osborn. Inc. A partner in the original firm, Osborn was named vice-president of the newly merged agency. Advanced to executive vice-president and general manager in 1939, he became vice-chairman of the board in 1946. In 1957 he became a member of the executive committee, and he served in both posts until his retirement in 1960.
Bruce Barton (1886-1967) is considered by many to be one of the most influential advertising men of the 20th century. He was not your ordinary adman - religious author, Congressman, founder of the advertising agency BBDO, creator of Betty Crocker. The interesting, yet complicated, life of this man illustrates the complexity of the creative mind. A mind that was not limited to one endeavor, but found a way to apply similar skills and abilities to a multitude of opportunities. Despite all of his other accomplishments, he is still remembered first and foremost as an adman. In a fictional novel based on BBDO, The Virgin Queene, the Bruce Barton character named Barnham Dunn tried to explain his success
Alex F. Osborn was born in New York City, May 24,1888, graduated Ph.B. in 1909 and Ph.M. in1921 at Hamilton College. Meanwhile, he worked as a reporter for the Buffalo (N.Y.) Times in 1909 and for the Buffalo Express during the following two years. He was assistant secretary of the Buffalo Chamber of Commerce in 1911-12 and sales manager of the Hard Manufacturing Co., Buffalo from 1912 to 1915. In the latter year he entered the field of advertising as manager of the E. P Remington Advertising Co., Buffalo. During World War I, he worked as a volunteer for the United War Work campaign and there met another young writer Bruce Barton. He was married in Buffalo, Sept. 5,1916, to Helen, daughter of Edward Emerson Coatsworth of the city, a lawyer, and had five children: Katharine, Joan, Marion, Russell Barton,and Elinor. n 1919 Alex Osborn found the advertising agency of Barton, Durstine and Osborn, New York City with Bruce Barton and Roy Durstine. In 1928 the firm was merged with the George Batten Co. to formBatten, Barton, Durstine & Osborn. Inc. A partner in the original firm, Osborn was named vice-president of the newly merged agency. Advanced to executive vice-president and general manager in 1939, he became vice-chairman of the board in 1946. In 1957 he became a member of the executive committee, and he served in both posts until his retirement in 1960.
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Detalles
- Librería
- James Cummins Bookseller
(US)
- Inventario del vendedor #
- 210932
- Título
- Mandate for Change. 1953-1956. The White House Years
- Autor
- Eisenhower, Dwight D
- Formato/Encuadernación
- 1 vols. 8vo
- Estado del libro
- Usado - Blue cloth. Very good
- Cantidad disponible
- 1
- Edición
- First Trade edition
- Editorial
- Doubleday & Company, Inc
- Lugar de publicación
- Garden City, New York
- Fecha de publicación
- 1963
- Palabras clave
- Presidential | Dwight D. Eisenhower
- Catálogos del vendedor
- Americana;
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Sobre James Cummins Bookseller
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- Inscribed
- When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...
- Association Copy
- An association copy is a copy of a book which has been signed and inscribed by the author for a personal friend, colleague, or...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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Categorías de este libro
- Autógrafos y libros firmados Libros firmados
- Ediciones encuadernadas Copia de asociación
- Países y culturas Norteamérica Estados Unidos Americana
- Política, gobierno y derecho Cumplimiento de la ley Biografía política Presidentes americanos
- Política, gobierno y derecho Cumplimiento de la ley Biografía política Dwight Eisenhower
