Ir al contenido

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable
Foto de archivo: la portada puede ser diferente

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers

de George S Day

  • Usado
  • Bien
Estado
Bien
ISBN 10
1416584617
ISBN 13
9781416584612
Librería
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Morangis, France
Precio
EUR 8.05
O solamente EUR 7.24 con un
Membresía Biblioclub
EUR 11.37 Envío a USA
Envío estándar: de 14 a 28 días

Más opciones de envío

Formas de pago aceptadas

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

Sobre este artículo

Free Press, 1999. Good. Former library book. Slight signs of wear on the cover. Slightly torn cover. Soiling on the side. No dust jacket. Edition 1999. Ammareal gives back up to 15% of this book's net price to charity organizations.

Sinopsis

For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization. In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM's loss of leadership of the computer market or Motorola's stumble in shifting from analog to digital cellular phone systems. Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers.

Reseñas

Iniciar sesión or Crear una cuenta primero!)

¡Estás clasificando este libro como un obra, no al vendedor ni la copia específica que has comprado!

Detalles

Librería
AMMAREAL FR (FR)
Inventario del vendedor #
C-893-216
Título
The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
Autor
George S Day
Estado del libro
Usado - Bien
Cantidad disponible
1
Encuadernación
Trade paperback
ISBN 10
1416584617
ISBN 13
9781416584612
Editorial
Free Press
Fecha de publicación
1999

Términos de venta

AMMAREAL

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

Sobre el vendedor

AMMAREAL

Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Miembro de Biblio desde 2020
Morangis

Sobre AMMAREAL

Ammareal is a professional bookseller specialized in used books. We ship worldwide. We have more than 1 million books in stock, including a large number of technical and university-level books. We give back up to 15% of the price of each book to charities, libraries and organizations fighting in favor of literacy. What we do not sell, we give ; what we do not give, we recycle.

Glosario

Algunos términos que podrían usarse en esta descripción incluyen:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
tracking-