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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
de Day, George S
- Usado
- Aceptable
- Tapa blanda
- Estado
- Aceptable
- ISBN 10
- 1416584617
- ISBN 13
- 9781416584612
- Librería
-
Springdale, Arkansas, United States
Formas de pago aceptadas
Sobre este artículo
Free Press, 10/26/2007 12:00:01. paperback. Acceptable. 0.7600 in x 9.0000 in x 6.0000 in. This is a used book. It may contain highlighting/underlining and/or the book may show heavier signs of wear . It may also be ex-library or without dustjacket.
Sinopsis
For forty years managers have been exhorted to "stay close to the customer and ahead of the competition." And with good reason Research now shows that market driven organizations outperform their rivals. Given the obvious benefits, why do so many companies fail to become market driven? Because their internal processes, structures, incentives, and controls get in the way, says George Day, one of the world's leading authorities on mar keting Strategy. Building on his pathbreaking book Market Driven Strategy and a decade of experience in coaching firms to deliver superior customer value, Day presents for the first time a battle tested hame work for creating the market-driven organization. In eminently readable prose, Day argues that in successful market driven organizations, three key elements -- capabilities, culture, and configuration -- are aligned to the market. Day explores the distinctive market sensing and market relating capabilities that are at the heart of the market-driven companies. He draws on examples of such market-driven firms as Intuit, Wal-Mart, Virgin Airlines, Disney, and Gillette to illustrate how intimate knowledge of their customers and markets gives these firms a powerful advantage over rivals. By contrast, Day shows how failure to align the organization to the market can result in such mishaps as IBM's loss of leadership of the computer market or Motorola's stumble in shifting from analog to digital cellular phone systems. Using case studies of Owens Corning, Sears, and the Eurotunnel, Day provides a concise roadmap to managers who want to strengthen the orientation of their organizations to the market. He concludes with a detailed diagnostic questionnaire to help managers assess their own progress Here at last are all the insights and tools necessary to construct a company with superior skills for understanding, attracting, and keeping valuable customers.
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Detalles
- Librería
- Once Upon a Time Books
(US)
- Inventario del vendedor #
- mon0000604915
- Título
- The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers
- Autor
- Day, George S
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Usado - Aceptable
- Cantidad disponible
- 1
- ISBN 10
- 1416584617
- ISBN 13
- 9781416584612
- Editorial
- Free Press
- Fecha de publicación
- 10/26/2007 12:00:01
- Tamaño
- 0.7600 in x 9.0000 in x 6.0000 i
- Catálogos del vendedor
- Book;
- X weight
- 1.1600 lb
Términos de venta
Once Upon a Time Books
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Sobre el vendedor
Once Upon a Time Books
Miembro de Biblio desde 2020
Springdale, Arkansas
Sobre Once Upon a Time Books
We are a family owned and operated, full-line, online bookstore. With our inventory of over 190,000 items, we aim to be your first stop on the internet for all of your used and out-of-print book buying needs.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Acceptable
- A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
