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Marketing Management (12th Edition) (Marketing Management)
de Philip Kotler; Kevin Lane Keller
- Usado
- fair
- Tapa dura
- Estado
- Fair
- ISBN 10
- 0131457578
- ISBN 13
- 9780131457577
- Librería
-
Los Angeles, California, United States
Formas de pago aceptadas
Sobre este artículo
Prentice Hall, 2006. hardcover 12 E textbook. Hardcover. Fair. this is a very heavy half textbook measuring 3.755 11.25" x 1" 38 . It is very heavy it has a dark black cover with gold lettering there is no dust cover it has few used stickers on the back and on the spine itself there is a little bit of a swale to the book the binding is intact however there is wearing and some quarter-inch to half-inch tears at the bottom and top new spine there is also some rounding and wearing through at the corners of the book at the top and the bottom section in better shape than it sounds the interior of the book is clean/no ink marks highlighting.while the book is not new, it is usable and who wants to spend $30-$50 for new ones...LAX Vespa,Los Angeles Culver City- maybe this will do it! -At least you know what you're getting into- Media Mail USPS-you get the copy you were viewing carefully Drop kick-packed to protect it in transit - throw -able -..... sent media mail - 7 days usually coast to coast, less if closer..
Sinopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Detalles
- Librería
- Ruth Reaser LAXVESPA
(US)
- Inventario del vendedor #
- 149
- Título
- Marketing Management (12th Edition) (Marketing Management)
- Autor
- Philip Kotler; Kevin Lane Keller
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Fair
- Cantidad disponible
- 1
- Edición
- hardcover 12 E textbook
- ISBN 10
- 0131457578
- ISBN 13
- 9780131457577
- Editorial
- Prentice Hall
- Lugar de publicación
- Lebanon, Indiana, USA
- Fecha de publicación
- 2006
- Palabras clave
- marketing management, customer value, business markets building strong brands, shaping market offerings, communicating value services, long-term growth
Términos de venta
Ruth Reaser LAXVESPA
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
Ruth Reaser LAXVESPA
Miembro de Biblio desde 2013
Los Angeles, California
Sobre Ruth Reaser LAXVESPA
Small independent business,located in the Los Angeles area,
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Fair
- is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
