Marketing Management: Analysis, Planning, Implementation, and Control
de Kotler, Philip
- Usado
- Estado
- Used - Very Good
- ISBN 10
- 0132435101
- ISBN 13
- 9780132435109
- Librería
-
Frederick, Maryland, United States
Formas de pago aceptadas
Sobre este artículo
Sinopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Detalles
- Librería
- Wonder Book (US)
- Inventario del vendedor #
- J11A-01776
- Título
- Marketing Management: Analysis, Planning, Implementation, and Control
- Autor
- Kotler, Philip
- Estado del libro
- Used - Very Good
- Encuadernación
- Tapa dura
- ISBN 10
- 0132435101
- ISBN 13
- 9780132435109
- Editorial
- Pearson College Div
- Lugar de publicación
- Upper Saddle River, Nj
- Primera fecha de publicación de esta edición
- May 28, 1999
Términos de venta
Wonder Book
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