Marketing Management: an Asian Perspective
de Kotler, Philip, Keller, Dr Kevin Lane, Hoon Ang, Swee, Leong, Prof Siew Meng, Tan, Chin-Tiong
- Usado
- Estado
- Used - Good
- ISBN 10
- 9810687974
- ISBN 13
- 9789810687977
- Librería
-
Waltham Abbey, Essex, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Sinopsis
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform. “synopsis” may belong to another edition of this title.
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Detalles
- Librería
- Phatpocket Limited (GB)
- Inventario del vendedor #
- Z1-J-024-02018
- Título
- Marketing Management: an Asian Perspective
- Autor
- Kotler, Philip, Keller, Dr Kevin Lane, Hoon Ang, Swee, Leong, Prof Siew Meng, Tan, Chin-Tiong
- Estado del libro
- Used - Good
- Encuadernación
- Tapa blanda
- ISBN 10
- 9810687974
- ISBN 13
- 9789810687977
- Editorial
- Pearson Education Centre
- Primera fecha de publicación de esta edición
- 2013
Términos de venta
Phatpocket Limited
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