Marketing the Moon : The Selling of the Apollo Lunar Program
de Scott, David Meerman & Jurek, Richard
- Usado
- Firmado
- First
- Estado
- Very Nice Copy
- Librería
-
MELBOURNE, Victoria, Australia
Formas de pago aceptadas
Sobre este artículo
Cambridge (Mass): MIT Press, 2014. 1st edition. Very Nice Copy. quarto. dust jacket 130pp., colour & b/w plates, text ills., bibliog., Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the ÒTomorrowlandÓ segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering Òbrand journalism.Ó Authors describe sophisticated efforts by NASA and its many contractors to market the facts about space travel; through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features rather than push an agenda. Astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program.
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Detalles
- Librería
- Andrew Barnes Booksellers
(AU)
- Inventario del vendedor #
- 91049
- Título
- Marketing the Moon : The Selling of the Apollo Lunar Program
- Autor
- Scott, David Meerman & Jurek, Richard
- Estado del libro
- Usado - Very Nice Copy
- Edición
- 1st edition
- Editorial
- MIT Press
- Lugar de publicación
- Cambridge (Mass)
- Fecha de publicación
- 2014
- Tamaño
- quarto
- Catálogos del vendedor
- Space Exploration;
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Andrew Barnes Booksellers
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MELBOURNE, Victoria
Sobre Andrew Barnes Booksellers
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