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Marketing Real People Real Choices 9th Edition. DIGITAL VERSION
de Michael Solomon, Greg Marshall, Elnora Stuart
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Palo Alto, California, United States
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Sobre este artículo
Real people making real choices
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what's happening in the world of marketing today.
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- Inventario del vendedor #
- BBLM90806
- Título
- Marketing Real People Real Choices 9th Edition. DIGITAL VERSION
- Autor
- Michael Solomon, Greg Marshall, Elnora Stuart
- Formato/Encuadernación
- DIGITAL VERSION
- Estado del libro
- Nuevo
- Cantidad disponible
- 1
- Peso
- 0.00 libras
- Palabras clave
- Marketing Real People Real Choices 9th Edition, Michael Solomon, Greg Marshall, Elnora Stuart, marketing real people real choices 9th
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
