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Marketing to the Social Web: How Digital Customer Communities Build Your Business

Marketing to the Social Web: How Digital Customer Communities Build Your Business

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Marketing to the Social Web: How Digital Customer Communities Build Your Business

de Weber, Larry

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Muy bueno
ISBN 10
0470410973
ISBN 13
9780470410974
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Puntuación del vendedor:
Este vendedor ha conseguido 2 de las cinco estrellas otorgadas por los compradores de Biblio.
GORING BY SEA, West Sussex, United Kingdom
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Sobre este artículo

Hardback. Very Good.

Sinopsis

An updated and expanded Second Edition of the popular guide to social media for the business community Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to reach customers. Marketing to the Social Web, Second Edition helps marketers and their companies understand how to engage customers, build customer communities, and maximize profits in a time of marketing confusion. Author and social media guru Larry Weber describes newly available tools and platforms, and shows you how to apply them to see immediate results and growth. Rather than broadcast messages to audiences, savvy marketers should encourage participation in social networks to which people want to belong, where dialogue with customers, and between customers, can flourish. in Networking sites like MySpace, Facebook, and even Flickr are the perfect forums for this dialog; this book shows you how to tap into this new media. In addition to the tools and tactics that made Marketing to the Social Web a critical hit among marketers, this second edition includes three entirely new chapters that cover recent changes in the field. These new chapters describe how Facebook will monetize its business and one day surpass Google; how companies can measure the influence and effectiveness of their social media campaigns; and how marketing to mobile social media will grow into an effective practice in the near future. Marketing must reach out into new forms, media, and models. Marketing to the Social Web, Second Edition presents an exceptional opportunity to use these new tools and models to reach new markets, even in today's fragmented media environment. Larry Weber has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group. He is also the founder and Chairman of the Massachusetts Innovation and Technology Exchange, the nation's largest interactive advocate association.

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Detalles

Librería
World of Books Ltd GB (GB)
Inventario del vendedor #
GOR002804627
Título
Marketing to the Social Web: How Digital Customer Communities Build Your Business
Autor
Weber, Larry
Formato/Encuadernación
Hardback
Estado del libro
Usado - Muy bueno
Cantidad disponible
1
Encuadernación
Tapa dura
ISBN 10
0470410973
ISBN 13
9780470410974
Editorial
Wiley
Lugar de publicación
Somerset, New Jersey, U.s.a.
Primera fecha de publicación de esta edición
2009-03

Términos de venta

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World of Books Ltd

Puntuación del vendedor:
Este vendedor ha conseguido 2 de las cinco estrellas otorgadas por los compradores de Biblio.
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GORING BY SEA, West Sussex

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