Marketing theory
de Baker, Michael J. [red.]
- Usado
- Tapa blanda
- Estado
- Ver descripción
- ISBN 10
- 1473904013
- ISBN 13
- 9781473904019
- Librería
-
Umea, Sweden
Formas de pago aceptadas
Sobre este artículo
Trade Paperback. Publisher: Sage publications inc | | Trade Paperback | 519 p. ; ill. | This book is brand new. | Language: Engelska --- Information regarding the book: Lecturers/Instructors - Request a free digital inspection copy hereUniquely providing a comprehensive overview in one place, Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules. | We have this book in our store house - please allow for a couple of extra days for delivery.
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Detalles
- Librería
- h:strom - Text & Kultur AB / Antikvariat & Bokhandel (SE)
- Inventario del vendedor #
- BIB-51952410
- Título
- Marketing theory
- Autor
- Baker, Michael J. [red.]
- Formato/Encuadernación
- Trade Paperback
- Estado del libro
- Usado
- Encuadernación
- Tapa blanda
- ISBN 10
- 1473904013
- ISBN 13
- 9781473904019
- Editorial
- Sage Publications Ltd
- Primera fecha de publicación de esta edición
- 2016
- Palabras clave
- Marknadsföring
Términos de venta
h:strom - Text & Kultur AB / Antikvariat & Bokhandel
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
h:strom - Text & Kultur AB / Antikvariat & Bokhandel
Miembro de Biblio desde 2009
Umea
Sobre h:strom - Text & Kultur AB / Antikvariat & Bokhandel
Antiquarian bookstore with focus on fiction and the humanities. We also sell new books.
Glosario
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- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...