THE MITCHELL. THIS JUSTLY CELEBRATED WAGON MANUFACTURED BY MITCHELL & LEWIS CO., LIMITED, RACINE, WIS., IS THE RECOGNIZED STANDARD ALL OVER THE WORLD.| IT HAS A REPUTATION ESTABLISHED AS "MONARCH OF THE ROAD." THIS TITLE HAS BEEN ESTABLISHED AND MAINTAINED, BECAUSE IT IS MADE AS NEAR PERFECTION AS A WAGON CAN BE MADE... BUY YOUR WAGON OF S.R. BUFORD & CO., VIRGINIA CITY, MONTANA, AGENTS FOR THE MITCHELL WAGON

[Racine? Virginia City?, 1880. Broadside, 8.5" x 11". Brilliant illustration of the Mitchell Wagon in red and green colors, at the head of the broadside. The name and address of the Buford Company of Virginia City, Montana, Agents for the Mitchell Wagon, are in red type. Printed with different typesettings. The broadside lists nine reasons for buying the Mitchell wagon. Fine.

This rare, attractive broadside was likely printed in the late 1880s or early 1890s. An advertisement by Mitchell & Lewis Co. for a similar model wagon with some similar wording is found in the Handbook of Agriculture, Volume 6, by Wisconsin Farmer Institutes, 1892, page 277. Henry Mitchell, a native of Scotland, served several years as an apprentice, then immigrated to America. Settling near Chicago, he became the first wagon manufacturer in the Northwest. In 1864 his son-in-law, William T. Lewis, joined him in the business; its name changed to Mitchell & Lewis Co. The business became one of the largest in the country. S.R. Buford, a leading Virginia City citizen and businessman, owned a dry goods store.
One of the stated reasons for the Mitchell Wagon's pre-eminence is that "Henry Mitchell, the oldest practical wagon manufacturer in the country, superintends the construction of the Wagon, and with his fifty-five years' experience a perfect wagon is guaranteed.
OCLC 883858250 [1- Newberry] as of August 2017.