Motion Picture Herald : June 9, 1956 : [includes] Better Theatres : June 1956; The Product Digest

New York: Quigley Publishing. Very Good- with no dust jacket. 1956. Magazine. 1" spine cover tear at head and tail, otherwise light wear. Solid oversize stapled paperback magazine. ; Volume 203, No. 10. Weekly motion picture industry magazine, including the monthly Better Theatres, and pages of The Product Digest of three-hole punched review listings of recent movie releases. Contains much film advertising, including two page High Society, Marilyn Monroe in Bus Stop, Earth vs The Flying Saucers, two page Away All Boats, two page Pepsi-Cola, rear cover of Joan Crawford in Autumn Leaves, and industry products and supplies. Among the many articles are two fascinating ones - the first an exchange of views on whether to accept credit cards, the second on the addition of playground equipment at drive-in movies. All-in-all, an interesting mid-century look at the business details of running movie theatres. ; 58, 36, 929-936 pages .