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The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
de Fred Crawford/ Ryan Mathews
- Nuevo
- Tapa blanda
- Estado
- New
- ISBN 10
- 0609810014
- ISBN 13
- 9780609810019
- Librería
-
Exeter, Devon, United Kingdom
Formas de pago aceptadas
Sobre este artículo
Three Rivers Pr, 2003. Paperback. New. reprint edition. 272 pages. 8.00x5.25x0.50 inches.
Sinopsis
FRED CRAWFORD is executive vice president and global sector leader of Cap Gemini Ernst & Young's consumer products, retail, and distribution consulting practice. From his base in New York City he travels the globe working with senior executives on how to reach today's elusive consumer. RYAN MATHEWS is a principal at FirstMatter LLC, a leading futurist firm that works with companies such as Procter & Gamble, Unilever, Grey Advertising, General Motors, Georgia-Pacific, and Coca-Cola to anticipate the trends shaping corporate America, global business, and e-commerce. From the Hardcover edition.
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Detalles
- Librería
- Revaluation Books
(GB)
- Inventario del vendedor #
- 1-0609810014
- Título
- The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
- Autor
- Fred Crawford/ Ryan Mathews
- Formato/Encuadernación
- Tapa blanda
- Estado del libro
- Nuevo New
- Cantidad disponible
- 1
- ISBN 10
- 0609810014
- ISBN 13
- 9780609810019
- Editorial
- Three Rivers Pr
- Lugar de publicación
- New York, Ny, U.s.a.
- Fecha de publicación
- 2003
Términos de venta
Revaluation Books
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
Revaluation Books
Miembro de Biblio desde 2020
Exeter, Devon
Sobre Revaluation Books
General bookseller of both fiction and non-fiction.
Glosario
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