The Next Whole Earth Catalog [pictorial Catalogue of Everything You Could Possibly Need in life That is on Earth.. 1970s Naturalist publication]

Giant Tome, Clean Text: Pub 1981. Soft Cover / Pictorial Binding. Good Clean Cond./No Dust Jacket. Social Issues / Sociology / Society Studies. Fully Illustrated. Oversized Paperback : soft cover edition in good or better condition, some slight wear to edges, as normal for age of book. Excellent read. A good book to enjoy and keep on hand. Or would make a great gift for the fan / reader in your life. Book weighs 6.5 pounds, measures 14.5 x 11 x 2 inches. It is a very large book. About this book / Origin : The title Whole Earth Catalog came from a previous project of Stewart Brand. In 1966, he initiated a public campaign to have NASA release the then-rumored satellite photo of the sphere of Earth as seen from space, the first image of the "Whole Earth." He thought the image might be a powerful symbol, evoking a sense of shared destiny and adaptive strategies from people. The Stanford-educated Brand, a biologist with strong artistic and social interests, believed that there was a groundswell of commitment to thoroughly renovating American industrial society along ecologically and socially just lines, whatever they might prove to be.Function: The WHOLE EARTH CATALOG functions as an evaluation and access device. With it, the user should know better what is worth getting and where and how to do the getting. An item is listed in the CATALOG if it is deemed: 1. Useful as a tool, 2. Relevant to independent education, 3. High quality or low cost, 4. Not already common knowledge, 5. Easily available by mail. CATALOG listings are continually revised according to the experience and suggestions of CATALOG users and staff. Purpose: We are as gods and might as well get good at it. So far, remotely done power and glory as via government, big business, formal education, church has succeeded to the point where gross defects obscure actual gains. In response to this dilemma and to these gains a realm of intimate, personal power is developing power of the individual to conduct his own education, find his own inspiration, shape his own environment, and share his adventure with whoever is interested. Tools that aid this process are sought and promoted by the WHOLE EARTH CATALOG.