ORIGINAL Lux (Washing Preparation) Advert (Circa. 1900/10).

England: Lever Bros. , Ltd. , Port Sunlight. Very Good with no dust jacket. (1900/10). Original. Paperback. An ORIGINAL c. 1900 late Victorian/Early Edwardian Full Colour loose leaf Advertisement for LUX - formerly tipped into an old book - measuring 7" high x 3.5" wide. The illustration is of a young boy dressed in slack-braces, staring at a shirt on a clothes line and a fence with 'Lux' graffitied across it along with writing underneath that says 'Wont Shrink Woollens'. Dear me no! I've only got one shirt and so Use Lux'. On the Reverse is Text Advertising Lux = " LUX. A Unique Washing Preparation made in the form of Flakes or Wafers. Softens Hard Water. Soothes the Skin. A Good Hairwash." . , etc, etc. Lever, and many other firms, commissioned many now important artists to Advertise their wares for them in this way - This particular Advert is Unsigned but smacks of John Hassall or Will Owen who did many of these adverts for Lever in this period - and, as nowadays, these adverts were inserted into reading materials to reach the masses. The few that have survived tend to be in VG condition as they were kept enclosed in the books/magazines. This copy has chipping/ surface loss to the left edge but the rest of the ad is Very Good Plus. Clean and VERY Bright. An Absolutely Delightful Period piece of its time! All these ads look great framed. At the time of listing I have many other similar ORIGINAL period adverts available. Image available on Request. ; 16mo 6" - 7" tall .