Ver a tamaño completo.
Over Promise and Over Deliver: The Secrets Lof Unshakable Customer Loyalty
de Barrera, Rick
- Usado
- Tapa dura
- First
- Estado
- Very Good - Fine/Very Good- Fine
- ISBN 10
- 1591840619
- ISBN 13
- 9781591840619
- Librería
-
Winnipeg, Manitoba, Canada
Formas de pago aceptadas
Sobre este artículo
New York: Portfolio Press, 2005. 226 pages. Solid with very minor wear on the dust jacket and the interior is unmarked.. First Edition. Hard Cover. Very Good - Fine/Very Good- Fine. 8vo - over 7¾" - 9¾" tall.
Sinopsis
Lock in customer loyalty by making-and keeping-a breakthrough brand promise that your competitors can't touchCompanies like American Girl, Best Buy, Washington Mutual, and TiVo came out of nowhere to virtually own their respective markets. How did they scoop their bigger and wealthier competition? It wasn't through a fat marketing budget. It was because they kept their promises...and not just any promises, but dangerously ambitious promises. In fact, these companies overpromised to lure customers in-and then overdelivered to keep them.Rick Barrera, a respected marketing consultant and business lecturer, has studied these word-of-mouth-driven successes and concluded that they are masters of what he calls TouchPoint Branding-the art of making sure that every point of contact between a company and its customers is well executed and fulfills an over-the-top brand promise.Barrera explains how TouchPoint Branding's three major components-Product TouchPoints, System TouchPoints, and Human TouchPoints-can create dramatic market differentiation. The companies featured in the book start with an extraordinary product (like the Hummer), supported by smoothly running systems (like the Sumerset Houseboats Web site), and add satisfying human contact (like the service at an American Girl store).It's an old cliche in business that smart companies underpromise and overdeliver. But in today's crowded market, that's not enough. Barrera's insights and case studies can help any company overpromise...and still overdeliver.
Reseñas
(¡Iniciar sesión or Crear una cuenta primero!)
Detalles
- Librería
- John Thompson
(CA)
- Inventario del vendedor #
- 7480
- Título
- Over Promise and Over Deliver: The Secrets Lof Unshakable Customer Loyalty
- Autor
- Barrera, Rick
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Very Good - Fine
- Estado de la sobrecubierta
- Very Good- Fine
- Edición
- First Edition
- ISBN 10
- 1591840619
- ISBN 13
- 9781591840619
- Editorial
- Portfolio Press
- Lugar de publicación
- New York
- Fecha de publicación
- 2005
- Palabras clave
- Business Marketing Word of Mouth Branding
- Catálogos del vendedor
- Business;
- Size
- 8vo - over 7¾" - 9¾" tall
Términos de venta
John Thompson
If you wish to order directly from me, payment can be made by cheque, money order, VISA or Master Card. Cheques and money orders should be made payable to John Thompson, and U.S. cheques or money orders are no problem for my bank. Please note: Postal Money orders from the U.S. must be marked as International Money Orders (orange color). My bank will no longer accept those marked cashable in U.S. and possessions only (green color)! Please make sure you put sufficient postage on your letter, as the U.S. Postal Service does charge more for letters mailed to Canada. For credit card orders I need your card number, its expiry date and your name as it appears on the card. Credit card orders can then be shipped right away. Books may be returned for up to four weeks after purchase, if returned in the condition sent. Orders are usually sent no later than the next day after receiving payment, unless I'm unusually busy. Orders on the weekend are sent on Monday. Phone calls: If I am unavailable the answering machine will pick up on the 4th ring. I'm usually available from 6 to 9 PM central time, weekends included. The number is my home number as I have a home based business. I do check my email at least once a day, and I confirm all orders.
Tracking on orders is available, but within North America will cost anywhere from $15 to $25 for postage, and I rarely use it because I find buyers are reluctant to pay that.
Sobre el vendedor
John Thompson
Miembro de Biblio desde 2003
Winnipeg, Manitoba
Sobre John Thompson
I sell books in Winnipeg at various locations by renting table or booth space. For example at both universities, street festivals and the Fringe Festival. Also sell on various websites on the internet. I am gradually getting scans of all the books that I have listed. This will be an ongoing process and will take a while.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Fine
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
