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The Package as a Marketing Tool

The Package as a Marketing Tool

The Package as a Marketing Tool
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The Package as a Marketing Tool

de Sacharow, Stanley

  • Usado
  • Tapa dura
  • First
Estado
Publisher's silver boards/No Dust Jacket
ISBN 10
0801969549
ISBN 13
9780801969546
Librería
Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Henderson, Nevada, United States
Precio
EUR 23.52
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EUR 6.13 Envío a USA
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Sobre este artículo

Radnor, Pennsylvania: Chilton Book Company, 1982. Very Good+ condition. No underlining. No highlighting. No margin notes. Clean, square, tight, and unmarked. Pages are fresh and crisp. Photo illustrations throughout. A fascinating reference book, useful not only for marketing and packaging pros, but also for collectors of old packages, boxes, cans, tins, etc. Has sections on the early years of advertising; animals as trademarks; trademark symbols and the psychological role; printing techniques (letterpress, flexography, gravure, offset lithography, screen, etc); brand names (Aunt Jemima, Cream of Wheat, Ivory Soap, Borden's Elsie the Cow, Morton Salt's Umbrella Girl, changes in Betty Crocker's image over time, etc); packaging for the military market (Boer War, WWI, WWII, use by Dutch underground to conceal radio receivers, etc). Appendix: The History of Packaging (in antiquity, medieval times, during the Industrial Revolution, Victorian England, the Gilded Age, etc). Index. First printing, with complete row (1234567890) on the copyright page. . First Printing of the First Edition. Hardcover. Publisher's silver boards/No Dust Jacket. 8vo. x, 206pp..

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Detalles

Librería
About Books US (US)
Inventario del vendedor #
002878
Título
The Package as a Marketing Tool
Autor
Sacharow, Stanley
Formato/Encuadernación
Tapa dura
Estado del libro
Usado - Publisher's silver boards
Estado de la sobrecubierta
No Dust Jacket
Edición
First Printing of the First Edition
ISBN 10
0801969549
ISBN 13
9780801969546
Editorial
Chilton Book Company
Lugar de publicación
Radnor, Pennsylvania
Fecha de publicación
1982
Catálogos del vendedor
Art / Fine Arts / Arts & Crafts; Psychology / Psychiatry / Psychoanalysis; Collectibles/ Antiques;
Size
8vo. x, 206pp.

Términos de venta

About Books

Please add 8.375% sales tax for any order sent to a Nevada address (unless you have provided an official resale or tax exemption certificate). All items are guaranteed as described. We take pride in our book descriptions. Every item is meticulously examined so that condition and edition are listed as accurately as possible. We strive to provide pertinent bibliographical details. In addition, our listings frequently include content summaries, details on provenance, and/or biographical notes on the author. Our descriptions are protected by copyright, and unauthorized use is strictly prohibited. Violators will be prosecuted. We always take the time necessary to carefully package your order so that it arrives safely and securely. Shipping cost estimates are based on an average size book and are intended to cover only our actual expenses. If your order includes multiple volumes, oversize, heavy, or valuable items, we may contact you to request authorization for additional postage. RETURNS: If not as described, your order is returnable within 10 days of receipt. Prior notice is requested and appreciated. Returns must be securely packaged and arrive here safely. A full refund will be issued if the return is attributable to a mistake on our part; otherwise shipping costs are not refundable.

Sobre el vendedor

About Books

Puntuación del vendedor:
Este vendedor ha conseguido 5 de las cinco estrellas otorgadas por los compradores de Biblio.
Miembro de Biblio desde 2008
Henderson, Nevada

Sobre About Books

About Books (Genny and Michael Winne, proprietors, formerly of Parsippany, New Jersey) has been selling rare and OP books since 1985. Besides book fairs and mail-order catalogues, long-time collectors and dealers will remember our lengthy For Sale ads in the Antiquarian Bookman and similar magazines. Our inventory of over 40,000 volumes is especially strong in the specialties listed, but contains fine books in a variety of other fields as well. Because most of our books are stored in protective boxes, rather than on shelves, they cannot be viewed as a whole. If you wish to visit us to examine specific titles, please provide 24 hours notice and we will make them available for your inspection. Phone calls to (702) 750-2722 are welcome, but please, only between the hours of 8am and 10pm (west coast time).

Glosario

Algunos términos que podrían usarse en esta descripción incluyen:

Copyright page
The page in a book that describes the lineage of that book, typically including the book's author, publisher, date of...
First Edition
In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Offset
A technique of printing where the inked image or text is ...
Gravure
...
Crisp
A term often used to indicate a book's new-like condition. Indicates that the hinges are not loosened. A book described as crisp...
Good+
A term used to denote a condition a slight grade better than Good.

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