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UsedGood. The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
The Physics of Brand: Understand the Forces Behind Brands That Matter de Aaron; Marino, Renee; Wallace, Dan Keller - 2016-07
de Aaron; Marino, Renee; Wallace, Dan Keller
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The Physics of Brand: Understand the Forces Behind Brands That Matter
de Aaron; Marino, Renee; Wallace, Dan Keller
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If your organization wants to better understand customer experience and how it contributes to brand value, The Physics of Brand is the place to start. This book offers a practical framework that shows how brands interact with people in time and space -- to create value for people, brand owners, and society.
The authors leave a smile in your mind as they weave neuroscience, micro and macroeconomics and systems thinking into a narrative equally rewarding for general managers, marketers and finance leaders. If you think branding is limited to communication, sales conversions, or logo design, this book will expand your worldview. If you want a more precise method to value brands, this book will light your hair on fire.
Through the Time Model, you'll learn why first moments are vital in creating long term brand memories, and you'll find out how to design moments that lead to emotional engagement. You will also learn why time spent with a brand is an important and under-appreciated indicator of brand energy.
The Space Model shows how brands operate in the real world of Brand Owners, Brand Handlers, Communities and People. The Jacob's Ladder Model shows how brand signals ladder-up to brand value. These three models provide a new framework to assess the value of brands and provide the tools to design superior customer experiences.
The chapters ground the ideas in reality through case studies that include KIND, Smartwool, Patagonia and The Honest Company, with fun detours such as Snoop Dog and Willy Nelson sharing a bucket of KFC in an Amsterdam parking lot. The writing is as friendly as the ideas are elevated. Each chapter includes clear summaries, mind bending thought experiments and pleasant diversions.
This book is for leaders who want to improve the customer experience in a measurable way. The Physics of Brand will help you arrive at a rewarding destination. The book presents a brand-new way of thinking.
The authors leave a smile in your mind as they weave neuroscience, micro and macroeconomics and systems thinking into a narrative equally rewarding for general managers, marketers and finance leaders. If you think branding is limited to communication, sales conversions, or logo design, this book will expand your worldview. If you want a more precise method to value brands, this book will light your hair on fire.
Through the Time Model, you'll learn why first moments are vital in creating long term brand memories, and you'll find out how to design moments that lead to emotional engagement. You will also learn why time spent with a brand is an important and under-appreciated indicator of brand energy.
The Space Model shows how brands operate in the real world of Brand Owners, Brand Handlers, Communities and People. The Jacob's Ladder Model shows how brand signals ladder-up to brand value. These three models provide a new framework to assess the value of brands and provide the tools to design superior customer experiences.
The chapters ground the ideas in reality through case studies that include KIND, Smartwool, Patagonia and The Honest Company, with fun detours such as Snoop Dog and Willy Nelson sharing a bucket of KFC in an Amsterdam parking lot. The writing is as friendly as the ideas are elevated. Each chapter includes clear summaries, mind bending thought experiments and pleasant diversions.
This book is for leaders who want to improve the customer experience in a measurable way. The Physics of Brand will help you arrive at a rewarding destination. The book presents a brand-new way of thinking.
- Librería Independent bookstores (US)
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- Cantidad disponible 3
- Encuadernación Tapa dura
- ISBN 10 1440342679
- ISBN 13 9781440342677
- Editorial How Books
- Fecha de publicación 2016-07
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The Physics of Brand: Understand the Forces Behind Brands That Matter
de Keller, Aaron
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The Physics of Brand : Understand the Forces Behind Brands That Matter
de Aaron Keller; Dan Wallace; Renee Marino
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Descripción:
Adams Media Corporation, 2016. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Physics of Brand : Understand the Forces Behind Brands That Matter
de Aaron Keller; Dan Wallace; Renee Marino
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Adams Media Corporation, 2016. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The Physics of Brand : An Exploration of Brand Perceptions and Measurements for Success
de Dan Wallace; Renee Marino; Capsule
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Adams Media Corporation, 2016. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.
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The Physics of Brand : Understand the Forces Behind Brands That Matter
de Wallace, Dan, Marino, Renee, Keller, Aaron
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Adams Media Corporation. Used - Very Good. Used book that is in excellent condition. May show signs of wear or have minor defects.
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The Physics of Brand: Understand the Forces Behind Brands That Matter
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New. Spend Less, Read More.
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The Physics of Brand: Understand the Forces Behind Brands That Matter
de Keller, Aaron; Marino, Renee; Wallace, Dan
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HOW Books, 2016-07-21. Hardcover. Very Good. Very Good text, typical light reading wear to cover and edges.. Biblio's shipping charge based on a 2 lb weight. Oversize and heavy books will require an additional shipping charge.
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The Physics of Brand: Understand the Forces Behind Brands That Matter
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F&W Media, Incorporated , pp. 176 . Hardback. New.
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The Physics of Brand: Understand the Forces Behind Brands That Matter
de Keller, Aaron
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hardcover. Good. Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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The Physics of Brand: Understand the Forces Behind Brands That Matter
de Keller, Aaron/ Marino, Renee/ Wallace, Dan
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How Design Books, 2016. Hardcover. New. 176 pages. 10.50x8.25x0.75 inches.
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