Pocket Pal: A Graphic Arts Production Handbook

Pocket Pal - A Graphic Arts Production Handbook, 17th Edition Author: Michael H. Bruno, Editor Seventeenth edition Publication Date: 8/1997 Publisher: International Paper Paperback 4.25 x 7.3 inches, 256 pages Ever since its debut in 1934, the Pocket Pal has been an authoritative introduction to the graphic arts for many artists, designers, publishers, advertisers, students and buyers of printing. This 17th Edition is the fifth since 1983 when digital imaging beyond electronic typesetting and scanning began to exert a major impact on prepress operations. This edition attempts to put conventional and digital printing into proper perspective. It describe the conventional printing processes and the new digital printing systems, and what impact the new systems are having on the present and future uses of and markets for printing.