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Principles of Marketing, 12th Edition
de Kotler, Philip; Armstrong, Gary
- Usado
- Bien
- Tapa dura
- Estado
- Bien
- ISBN 10
- 0132390027
- ISBN 13
- 9780132390026
- Librería
-
Houston, Texas, United States
Formas de pago aceptadas
Sobre este artículo
Pearson College Div, 2008-01-01. Hardcover. Good. 8x1x11.
Sinopsis
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.Defining Marketing and the Marketing Process; Understanding the Marketplace and Consumers; Designing a Customer-Driven Marketing Strategy and Marketing Mix; Extending Marketing—global marketing, ethics, competitive advantageToday’s marketers need to make use of all the latest technologies in order to find and capture their market. By creating customer value and building an interactive community, they can develop lasting and profitable relationships with consumers.
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Detalles
- Librería
- Your Online Bookstore
(US)
- Inventario del vendedor #
- 0132390027-3-26302176
- Título
- Principles of Marketing, 12th Edition
- Autor
- Kotler, Philip; Armstrong, Gary
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Bien
- Cantidad disponible
- 1
- ISBN 10
- 0132390027
- ISBN 13
- 9780132390026
- Editorial
- Pearson College Div
- Lugar de publicación
- Upper Saddle River, Nj
- Fecha de publicación
- 2008-01-01
- Tamaño
- 8x1x11
- X weight
- 65 oz
Términos de venta
Your Online Bookstore
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