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Purple Cow, New Edition: Transform Your Business by Being Remarkable
de Godin, Seth
- Usado
- Tapa dura
- Estado
- Like New
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Librería
-
Fairfax Station, Virginia, United States
680 copias disponibles en esta librería
Formas de pago aceptadas
Sobre este artículo
Sinopsis
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period. In Purple Cow , Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.
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Detalles
- Librería
- Mediaoutletdeal1
(US)
- Inventario del vendedor #
- 1591843170_used
- Título
- Purple Cow, New Edition: Transform Your Business by Being Remarkable
- Autor
- Godin, Seth
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Nuevo
- Cantidad disponible
- 680
- ISBN 10
- 1591843170
- ISBN 13
- 9781591843177
- Editorial
- Portfolio
- Lugar de publicación
- Ny Usa
- Fecha de publicación
- 2009-11-12
Términos de venta
Mediaoutletdeal1
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Sobre el vendedor
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...