The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
de Popkin, Samuel L
- Usado
- Bien
- Tapa dura
- First
- Estado
- Bien/good
- ISBN 10
- 0226675440
- ISBN 13
- 9780226675442
- Librería
-
Silver Spring, Maryland, United States
Formas de pago aceptadas
Sobre este artículo
Chicago, IL: University of Chicago Press, 1991. First Edition. First Printing. Hardcover. Good/good. 332 pages. Notes, bibliography, index. Name of previous owner present. "The Reasoning Voter" is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns do matter. "Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that. "--David S. Broder, The Washington Post.
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Detalles
- Librería
- Ground Zero Books (US)
- Inventario del vendedor #
- 45613
- Título
- The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
- Autor
- Popkin, Samuel L
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Bien
- Estado de la sobrecubierta
- good
- Cantidad disponible
- 1
- Edición
- First Edition. First Printing
- ISBN 10
- 0226675440
- ISBN 13
- 9780226675442
- Editorial
- University of Chicago Press
- Lugar de publicación
- Chicago, IL
- Fecha de publicación
- 1991
- Palabras clave
- George Bush, Jimmy Carter, CBS News, John Connally, Gary Hart, John Glenn, Gerald Ford, Walter Mondale, Political Campaigns
Términos de venta
Ground Zero Books
Books are offered subject to prior sale. Satisfaction guaranteed. If you notify us within 7 days that you are not satisfied with your purchase, we will refund your purchase price when you return the item in the condition in which it was sold.
Sobre el vendedor
Ground Zero Books
Miembro de Biblio desde 2005
Silver Spring, Maryland
Sobre Ground Zero Books
Founded and operated by trained historians, Ground Zero Books, Ltd., has for over 30 years served scholars, collectors, universities, and all who are interested in military and political history.
Much of our diverse stock is not yet listed on line. If you can't locate the book or other item that you want, please contact us. We may well have it in stock. We welcome your want lists, and encourage you to send them to us.
Much of our diverse stock is not yet listed on line. If you can't locate the book or other item that you want, please contact us. We may well have it in stock. We welcome your want lists, and encourage you to send them to us.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...