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Selling the Invisible : A Field Guide to Modern Marketing
de HARRY BECKWITH
- Usado
- Tapa dura
- Estado
- Very Good - Cash/Very Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Librería
-
Bountiful, Utah, United States
Formas de pago aceptadas
Sobre este artículo
Warner Books Inc, March 1997. Hardcover. Very Good - Cash/Very Good. Minor rubbing and edge wear to cover, with light reader wear to pages. Still great condition. Stock photos may not look exactly like the book.
Sinopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Reseñas
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Detalles
- Librería
- The Book Garden
(US)
- Inventario del vendedor #
- 770810
- Título
- Selling the Invisible : A Field Guide to Modern Marketing
- Autor
- HARRY BECKWITH
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Very Good - Cash
- Estado de la sobrecubierta
- Very Good
- Cantidad disponible
- 1
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Editorial
- Warner Books Inc
- Lugar de publicación
- Boston, Massachusetts, U.s.a.
- Fecha de publicación
- March 1997
- Páginas
- 252
Términos de venta
The Book Garden
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
The Book Garden
Miembro de Biblio desde 2012
Bountiful, Utah
Sobre The Book Garden
Just as the Tardis is bigger on the inside – you will just have to see it to believe! We have over 4000 square feet of as many books as we could sort, stack and tower housed inside this innocent looking storefront. We also have inventory off-site, so if you don’t see what you are looking for – just ask! Love the smell of books? Daydream about getting locked in the library? This is the place for you – located at the very center of downtown Bountiful. Selling gently loved books since 1985.
Glosario
Algunos términos que podrían usarse en esta descripción incluyen:
- Rubbing
- Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.
