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Selling the Invisible: A Field Guide to Modern Marketing
de Beckwith, Harry
- Usado
- good
- Tapa dura
- Firmado
- Estado
- Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Librería
-
Houston, Texas, United States
Formas de pago aceptadas
Sobre este artículo
Business Plus, 1997-03-01. hardcover. Good. 5x0x7. Signed by Author
Sinopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Detalles
- Librería
- Your Online Bookstore
(US)
- Inventario del vendedor #
- 0446520942-7-29926750
- Título
- Selling the Invisible: A Field Guide to Modern Marketing
- Autor
- Beckwith, Harry
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Good
- Cantidad disponible
- 1
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Editorial
- Business Plus
- Lugar de publicación
- Boston, Massachusetts, U.s.a.
- Fecha de publicación
- 1997-03-01
- Tamaño
- 5x0x7
- X weight
- 12 oz
Términos de venta
Your Online Bookstore
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