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Selling the Invisible: A Field Guide to Modern Marketing
de Harry Beckwith
- Usado
- Estado
- Used - Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Librería
-
Waltham, Massachusetts, United States
Formas de pago aceptadas
Sobre este artículo
Business Plus. Used - Good. . good. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Sinopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Reseñas
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Detalles
- Librería
- More Than Words Inc.
(US)
- Inventario del vendedor #
- WAL-S-3a-01516
- Título
- Selling the Invisible: A Field Guide to Modern Marketing
- Autor
- Harry Beckwith
- Estado del libro
- Used - Good
- Encuadernación
- Unknown
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Editorial
- Business Plus
- Lugar de publicación
- Boston, Massachusetts, U.s.a.
- Primera fecha de publicación de esta edición
- 1997-03
Términos de venta
More Than Words Inc.
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
Sobre el vendedor
More Than Words Inc.
Miembro de Biblio desde 2016
Waltham, Massachusetts
Sobre More Than Words Inc.
More Than Words empowers youth who are in foster care, court-involved, homeless or out of school to take charge of their lives by taking charge of a business. MTW believes that when system-involved youth are challenged with authentic and increasing responsibilities in a business setting, and are given high expectations and a culture of support, they can and will address personal barriers to success, create concrete action plans for their lives, and become contributing members of society. More Than Words began as an online bookselling training program for youth in DCF custody in 2004 and opened its vibrant bookstore on Moody St in Waltham in 2005 and added its Starbucks coffee bar in 2008. MTW replicated its model in the South End of Boston in 2011, thereby doubling the number of youth served annually.
