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Selling the Invisible: A Field Guide to Modern Marketing
de Harry Beckwith
- Usado
- Muy bueno
- Tapa dura
- Estado
- Muy bueno
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Librería
-
Holland, Michigan, United States
Formas de pago aceptadas
Sobre este artículo
Business Plus, March 1997. Hardcover . Very Good.
Sinopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Detalles
- Librería
- The Next Chapter Book Mart
(US)
- Inventario del vendedor #
- 41430
- Título
- Selling the Invisible: A Field Guide to Modern Marketing
- Autor
- Harry Beckwith
- Formato/Encuadernación
- Tapa dura
- Estado del libro
- Usado - Muy bueno
- Cantidad disponible
- 1
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Editorial
- Business Plus
- Lugar de publicación
- Boston, Massachusetts, U.s.a.
- Fecha de publicación
- March 1997
- Páginas
- 272
Términos de venta
The Next Chapter Book Mart
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Sobre el vendedor
The Next Chapter Book Mart
Miembro de Biblio desde 2020
Holland, Michigan
Sobre The Next Chapter Book Mart
The Next Chapter Book Mart is a family owned and operated used bookstore located in West Michigan. We strive to bring our customers quality literature.
